Refund policy

Last updated: 23 October 2026

At OKAY Fashion, we want you to be happy with your purchase. If you need to return an item, our returns policy is set out below.

Our policy provides a 30-day returns period for eligible purchases. This policy does not affect any statutory rights you may have under applicable consumer protection laws.

1. 30-Day Returns Policy

You may request a return within 30 days of receiving your order.

To qualify for a return under our voluntary 30-day returns policy, the item should be:

In its original condition, unworn and unused.
Returned with its original tags attached.
Returned in its original packaging, where reasonably possible.
Accompanied by proof of purchase, such as an order confirmation or receipt.

These conditions apply to our voluntary change-of-mind returns policy and do not restrict your statutory rights where goods are faulty, damaged, incorrectly supplied or otherwise fail to meet legal requirements.

2. How to Request a Return

To request a return, please contact us at:

Email: admin@okayfashionco.com

Please include your order number, the item you wish to return and the reason for your return.

We will respond with instructions explaining how and where to send your item.

Please contact us before sending a return so we can provide the appropriate instructions.

3. Return Shipping Costs

For change-of-mind returns, customers are responsible for the reasonable cost of return postage, provided this responsibility was clearly communicated before purchase and applicable law permits it.

If your item is faulty, damaged, incorrectly supplied or does not conform to the contract, we will cover the reasonable return costs where required by law.

Where we provide a return shipping label, we will explain whether any charge applies before you send the item.

4. Damaged, Faulty or Incorrect Items

Please inspect your order when it arrives and contact us as soon as reasonably possible if:

Your item is damaged or defective.
You receive the wrong item.
Your item does not match its description or order.
There is another issue affecting the item's conformity with the contract.

Please email admin@okayfashionco.com, including your order number and photographs of the issue where possible.

We will assess the issue and explain the available options in accordance with applicable consumer protection law. Depending on the circumstances, you may be entitled to a repair, replacement, price reduction or refund.

You will not be required to pay return costs where the law requires us to cover them. Your statutory rights are not limited by our 30-day returns policy.

5. Exceptions and Non-Returnable Items

Certain items may be excluded from our voluntary change-of-mind returns policy where permitted by law. These may include:

Personalised or custom-made items: Goods made to your specifications or clearly personalised for you.
Sealed hygiene-sensitive products: Eligible goods that cannot be returned for health protection or hygiene reasons once unsealed, where the legal exception applies.
Gift cards: Gift cards are excluded from our voluntary change-of-mind returns policy, except where a refund or other remedy is required by law.

Any applicable statutory exceptions will be assessed in accordance with the relevant legal requirements. This section does not exclude remedies for faulty goods or any other rights that cannot lawfully be restricted.

6. Exchanges

If you would like a different size, colour or product, please contact us at, admin@okayfashionco.com

Where an exchange is not available, you may return your original item in accordance with the applicable returns policy and place a separate order for the replacement item.

Any statutory rights relating to faulty or incorrectly supplied goods remain unaffected.

7. Your Statutory 14-Day Cancellation Rights

If you are a consumer purchasing goods online in the UK, you generally have the right to cancel your order within 14 days of receiving the goods without giving a reason, subject to statutory exceptions.

After notifying us of your cancellation, you generally have a further 14 days to send the goods back.

You may inspect the goods as you would reasonably be able to in a shop. You may be responsible for any diminished value resulting from handling beyond what is necessary to establish the nature, characteristics and functioning of the goods.

You are generally responsible for the direct cost of returning goods for a change of mind, provided we informed you of this before purchase.

Where statutory cancellation rights apply, we will refund the amount required by law, including the cost of standard outbound delivery where applicable. Refunds will be made within the legally required timeframe.

These statutory rights are separate from our additional 30-day returns policy.

8. European Union Customers

Where you purchase online as a consumer in the European Union, you may have a statutory 14-day right to withdraw from your purchase, subject to applicable exceptions.

You generally have 14 days from receipt of the goods to notify us of your decision to withdraw and a further 14 days to return the goods.

Return shipping costs may be payable by the customer where permitted by law and where the required information was provided before purchase.

We will respect applicable consumer protection requirements in the country concerned. Our 30-day returns policy does not reduce any statutory rights available to you.

9. Refunds

Once we receive your returned item, we will inspect it where appropriate and notify you of the outcome.

For returns under our voluntary 30-day policy, we will confirm whether the return meets the applicable conditions and explain the refund arrangements.

Where a statutory cancellation or other legal right to a refund applies, we will process the refund within the applicable legal timeframe. For statutory online cancellation rights, refunds must generally be made within 14 days of receiving the returned goods or receiving evidence that they have been sent back, whichever occurs first. Other remedies may have different applicable deadlines.